Overview

As part of Cox Enterprises’ digital transformation, Learn@Cox was introduced as the new personalized learning experience powered by Workday. To support adoption and engagement, I designed a promotional video that highlighted how employees across roles — from corporate professionals to frontline automotive workers — could easily access and engage with learning anytime, anywhere.

The Challenge

The rollout of a new enterprise learning platform required more than just technical deployment. The challenge was to communicate its value in a way that resonated with Cox’s diverse workforce. Both corporate and frontline employees needed to see themselves reflected in the solution, and the message had to feel modern, polished, and relevant while avoiding jargon or overcomplication.

My Approach

I crafted a cinematic, story-driven promo that emphasized inclusivity, accessibility, and personalization. To achieve this, I combined realistic visuals with abstract corporate design elements, ensuring the video would appeal equally to professionals in headquarters and frontline staff in operations. The design process included:

• Scripting a clear, engaging narrative that focused on learning accessibility and personalization.
• Highlighting the platform’s features through visuals of employees interacting with devices (desktop, tablet, mobile).
• Ensuring representation across roles, ethnicities, and age groups to align with Cox’s culture of inclusivity.
• Building a modern, tech-forward aesthetic through cinematic design, lighting, and motion.

Tools & Methods

To deliver a high-quality promo, I used a combination of creative and technical tools:

• After Effects: Motion design, logo animations, timing of text overlays, fade-ins, and transitions.
• Ideogram: Generated cinematic background and character visuals aligned to corporate branding.
• Dream Machine: Transformed still images into dynamic stock-style video clips with movement.
• Canva: Refined images, integrated the Learn@Cox logo, and staged mockups with Workday’s interface on laptops, tablets, and phones.
• Workday UI Staging: Captured authentic screenshots to show the product in action.

The Solution

The final promo video introduced Learn@Cox as a seamless, personalized learning hub that employees could access on any device. By using a cinematic approach, inclusive representation, and clean design, the project created excitement and buy-in for the platform launch. The message was clear: learning at Cox is flexible, accessible, and built around each employee’s growth.

Impact

The promo successfully positioned Learn@Cox as a tool for every employee, not just corporate staff. By visually and narratively reinforcing inclusivity and accessibility, the campaign set the tone for platform adoption and ongoing engagement.

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