Senior Learning Experience Designer & Learning Strategist
I turn complex business and learning challenges into experiences people can understand and use—from strategy and experience design to film, AI-enabled production, and the finished build.
Learning Strategy & Performance Consulting • Leadership Development • Product & Technology Enablement • AI-Enabled Learning • Creative Technology & Multimedia Production
Selected experience
EducationM.Ed., Instructional Design & Technology, Arizona State University
Selected case studies · 05
Leadership, product, and platform change for enterprise teams, each shown from the problem to the shipped experience.
Selected impact
Outcomes from programs I designed or contributed to, across enterprise and education settings.
Adoption
98%
Platform adoption in Q1, supported through targeted enablement
Workday Learn launch · Cox Enterprises
Production
40%
Faster content development using an AI-assisted production pipeline, adopted team-wide
Learning production · Cox Enterprises
Leadership
35%
Lift in strategic knowledge retention versus presentation formats
Cox 20/20 executive simulation
Migration
95%
Adoption and 4.9/5 satisfaction on an organization-wide LMS migration
Digital learning function · Atlanta International School
Experience
Education to enterprise
Experience across education, enterprise learning, technology enablement, and creative production
Capabilities & tools
Capability first. Open any row for the tools I use to deliver it; depth varies from daily practice to emerging workflows.
Miro, FigJam, Tableau, Power BI, learning dashboards, KPI and adoption tracking, survey analysis
Workday Learn, SharePoint, Microsoft 365, Asana, Frame.io, LMS governance, release workflows
Articulate Storyline 360, scenario and branching design, simulations, facilitation kits
ChatGPT, Claude, Gemini, Copilot, NotebookLM, Custom GPTs, Zapier, Make, n8n, Synthesia, ElevenLabs, HeyGen, Descript, Runway
Storyline 360, Rise 360, Camtasia, Genially, H5P, Canvas LMS, Premiere Pro, After Effects, Photoshop, Illustrator, Figma
WCAG, UDL, accessibility checkers, captioning and SRT workflows, screen-reader and contrast checks, QA checklists
Method
Five moves I run on every project, from a leadership simulation to a platform launch to an AI-assisted production run. Each carries a rule I don't break.
Define the business problem, learner need, stakeholder expectations, and success criteria.
Clarity over complexity. Every complex problem hides a simpler structure worth finding first.
Organize complexity into a learning architecture, journey, content map, or enablement strategy.
People before platforms. Technology only matters once the people using it can succeed with it.
Shape the experience through story, interaction, visuals, accessibility, and human-centered learning principles.
Technology should feel human. Systems earn adoption when they respect attention, context, and effort.
Produce eLearning, video, guides, toolkits, job aids, and communications. Prototype early, then scale.
Speed for production, not decisions. AI expands what is possible; the point of view stays mine.
Use feedback, adoption signals, performance evidence, and stakeholder input to refine impact.
Learning should move behavior. The measure is what people do differently after.
Every output is reviewed and owned. Nothing ships that I wouldn't defend in front of a stakeholder.
Cinematic Learning SystemsIndependent journal
By Jonathan Iker Zamarripa
An independent journal on the changing conditions of learning, expertise, and experience design.
Audit · Issue 07
An audit of last week’s worked example, the production artifacts behind the fix, and the pilot designed to test it.
Dana and Marcus are composite characters.
Read the dossier : Designed for Dana. Wrong for Marcus.Original on LinkedIn (opens in a new tab)
More from the journal
Speaking · Available topic · in development
The Other Person in the Room
Grows from the question at the center of Issue 07: “Who is the other person in the scene, and why do our practice scenarios treat him as a prop?” Conferences, panels, podcasts, and guest lectures.
Creative Lab · Film & creative technology
Self-directed film and AI-assisted production where I test the storytelling, cinematography, and tools I later bring into enterprise work.
Start with The Train Story, then open the systems map to see how narrative, sound, and light were engineered beat by beat.
Lab Entry 01 / AI Production
The Train Story is an experimental cinematic prototype created to explore how generative AI can support a complete visual-production workflow. The concept was structured and refined through Claude, developed visually through Gemini, and translated into motion through Omni. Rather than treating each platform as an isolated tool, I directed them as one connected production system—from concept and narrative framing to visual language, scene development, and final animation.
The film draws inspiration from the architectural tension, psychological scale, and layered reality associated with Christopher Nolan's cinema, particularly Inception. The objective was not to reproduce that film, but to study how its atmosphere, pacing, visual gravity, and sense of impossible space could inform an original AI-enabled experiment. This piece is one example of how I combine creative direction, systems thinking, storytelling, and emerging technology to move an idea from imagination into a tangible cinematic experience.
Artifact / Systems Map
A time-based breakdown of how narrative architecture, visual world building, cinematography, audio, and learning integration interact across the sequence.
Key Moment / Threshold
The threshold moment visualizes the transition from disruption to decision. Through amber light, silence, and a single piano note, the sequence marks a deliberate shift in emotional and narrative direction — held for three seconds, 0:54–0:57.
About
I learned that early, guiding educators and communities through digital learning and platform change. It still shapes everything I make, from leadership simulations to release-ready product training.
The problems I'm handed rarely stay inside one discipline, so neither do I. I structure the ambiguity, design the experience, then film, prototype, and build it, using AI to move faster without handing it the judgment.
Make the complex clear, make the learning useful, and make the experience worth remembering.
“I translate complexity into learning people can use.”
Jonathan Iker Zamarripa · Learning Experience Design & Strategy
M.Ed., Instructional Design & Technology · Arizona State University
The journey
A practice shaped across learning, systems, technology, storytelling, and enterprise transformation.
K–12 education · Teaching
Guided educators through digital learning adoption, where I learned to design for real behavior change.
Atlanta International School · International education
EdTech & Innovation Coach / Strategist · Employee · 2019–2024
Supported an organization-wide LMS migration, helping a school community move from hesitation to fluency.
Cox Enterprises · Enterprise & corporate learning
Learning Experience Designer · Contract · Feb–Sep 2025
Designed leadership and enterprise learning for audiences from frontline teams to SVPs.
IHG Hotels & Resorts · Hospitality technology
Creative Content Specialist / Producer · Contract · Sep 2025–Aug 2026
Turned evolving platforms into release-ready learning that keeps global teams operationally current.
Tools & platforms
Hands-on tools and emerging AI workflows used to design, build, localize, automate, and measure learning experiences across enterprise environments.
Interactive learning, microlearning, simulations, branching, assessments, and performance support.
Rapid ideation, content transformation, SME synthesis, scenario drafting, script development, learning architecture, and review acceleration.
Agentic workflow awareness across content intake, SME analysis, knowledge retrieval, QA checks, learner support, and scalable learning operations.
AI-assisted video production, voiceover, localization, multilingual enablement, explainer content, and scalable media production.
Visual systems, branded learning assets, motion design, storyboards, prototypes, job aids, decks, and digital learning interfaces.
Learning delivery, stakeholder workflows, content governance, launch operations, versioning, and enterprise enablement.
Learning impact, adoption signals, performance evidence, executive visibility, and data-informed decisions.
Accessible, inclusive, compliant learning experiences that support learner variability and enterprise quality standards.
Depth varies by tool. Some are daily practice; others are emerging workflows I actively explore and apply where they earn their place.
Principles
Eight commitments that hold whether the work is a leadership simulation, a platform launch, or an AI-assisted production run.
Every complex problem hides a simpler structure worth finding first.
Technology only matters once the people using it can succeed with it.
Decisions hold up when grounded in data, feedback, and observed behavior.
The measure of a learning experience is what people do differently after.
Systems earn adoption when they respect attention, context, and effort.
AI expands what is possible; the point of view still has to be mine.
Move fast on assets. Slow down on the choices that shape outcomes.
Nothing ships that I would not defend in front of a stakeholder.
Selected Additional Work
Projects that show range across interactive learning, multimedia, and AI production. Summarized here; the full archive holds more.
View the full archiveInteractive eLearning
Branching practice built for bilingual learners, grounded in accessibility practice and learner-centered storytelling.
Education Innovation
Professional learning and adoption strategy that moved faculty from hesitation to fluency.
Multimedia
Short-form motion pieces that compress dense process into minutes.
AI Experiments
Prompt systems and agentic drafts tested against real production work.
Enterprise Learning
Job aids and facilitation kits supporting manager capability at scale.
Contact
A strategy that needs shape, an experience that needs building, a story that needs telling, or a new tool worth figuring out. Tell me what you’re working on. I’m open to senior full-time and contract roles, consulting projects, and speaking or panel invitations.
Or use the form. A few lines are enough; I reply personally.
